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Media and Communication Cell (MCC) endeavors to promote the image and mission of IIM Lucknow by serving as a communications liaison between the institute and the external world and organizing events to promote brand IIM further. The committee is the single point of contact between media and the different student bodies on campus. MCC proactively and reactively responds to the media requirements while working in close coordination with Corporate Communications and Media Relations Cell of IIM Lucknow.

The flagship event of the committee is a national level short-film making competition 70mm with eminent personalities as the panelists. The committee also organizes one workshop/interactive session featuring a prominent personality from media and entertainment industry. MCC also acts as the communication platform of IIM Lucknow and aims at fostering and grooming communication skills of the batch through round-the-year events and interactive sessions such as discussions with leading news channels on current topics. During Manfest Varchasva each year, MCC organizes a communication event called ‘Contrapunto’ – the mock press event – which presents contestants with hostile situations and tests their ability to use communication skills to turn the situation in their favor.

The committee showcases the activities of the institute to the outer world by coordinating and facilitating media coverage of events conducted by different committees. MCC ensures that all the student activities and initiatives such as Manfest-Varchasva, Index, E-summit, Samvit and the Convocation find quality space in the national and local print media. MCC is also involved in managing the online visibility of the institute by coordinating with different websites like insideiim.com and managing the institute’s social media accounts across Twitter, Facebook, YouTube and its official blog.

MCC , in association with Viacom, organised a session with the cast of movie, Manjhi,The mountain man. Nawazuddin Siddiqui and Ketan Mehta along with stand-up comedian Daniel Fernandes and IIM Lucknow Professor Payal Mehra discussed with students the spirit of ‘Do It Yourself’. They felicitated the start-ups on the campus.

In addition to this, Media and Communication Cell brings out IIMPulse, the campus magazine, and IIMPrints, the yearbook for the outgoing batch with memoirs of the two wonderful years spent at IIM Lucknow.

Submitted by: Kriti Singh

Author: Media and Communication Cell 2015

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