PRiSM is the marketing cell of IIM Lucknow. Its roles and responsibilities are as follows-

To generate an interest in marketing among the students of IIM Lucknow by providing a platform to develop and hone marketing skills through live on-the-spot events, live corporate projects, workshops, case studies etc.
• To link theoretical knowledge with practical application and give the students an opportunity to relate marketing concepts with real world business problems

Assisted students in preparation for marketing roles during summer and final placements by providing them with PRiSMags, a bi-annual company-wise brand analysis journal covering the following topics:
• Company background & history
• Brands’ Evolution and product information
• Positioning Strategy Analysis of major brands
• Latest Ad campaigns & Analysis
• CSR Activities
• Competition Analysis

Committee Events:
Marquest – Marketing event exclusively for first year students which includes 3 rounds of quiz on brands and branding techniques followed by a comprehensive round on developing marketing strategy
Mark Mania – A 2 round online event comprising a quiz based on marketing concepts followed by an online simulation game
M-Day – Annual flagship event spread over 3 days with multiple back-to-back marketing-based team events, workshops and competitions. The winners across all the events are titled the Marketing Champions of the campus
Markhoj – Brand-based treasure hunt which witnesses more than 200 students mapping out the campus

Corporate Events:
PRiSM conducts the Lucknow chapter of national corporate events in the domain of marketing throughout the year. Some of the events are as follows –
• Asian Paints Canvas – A case study contest for second year students
• HUL LIME – Popular business challenge contest conducted by HUL & CNBC TV-18
• Marico “Over the Wall”
• Philips Blueprint
• Coke Showcase

Workshops & Live Projects:
PRiSM also conducts workshop & live projects to provide learning opportunities for the students. Some of these include –
HUL Unplugged – Live case study and workshop on integrated marketing technique
ChannelPlay – Live project providing insight into retail engagement
• Marketing Workshop by Mr. Anshuman Mishra & CSFA examination
• Marketing Workshop by Mr. Swapnil Kumar (HUL) & Mr. Anand Vardhan (Miller Heiman)

Submitted by: Kriti Singh

Author: PRiSM 2015

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